With DevSecOps already significantly established in the US market, the goal of this conference was to create interest with potential clients in the Canadian market, and educate about the methods/benefits/value of the emerging DevSecOps practice
To establish a significant presence and garner as much interest as possible to draw attendees to the event.
By creating an independent visual identity for this event, separate from the event sponsors, we were able to apply the DevSecOps brand across all marketing assets. i.e. web ads, landing pages, email Invitations, event presentations. By doing this, we established credibilty and trust among the public, and were able to confirm over 200 registrations (with an inital max attendance of 150).